Paris Hilton to party in Sydney on NYE

Celebrity bad-girl Paris Hilton will be partying in Sydney this New Year's Eve, a publicist says.

Launch Management Group publicist Antonia O'Neill said advertising man John Singleton has secured Hilton's services to choose the face of his new beer, Bondi Blonde.

Organisers are confident the notorious party girl will show at Bondi on New Year's Day to select a bikini babe to be the face of the beer after spending the night enjoying new year's fun in Sydney.

"We'll be taking good care of her on New Year's Eve," Ms O'Neill told AAP.

"We are sure Sydney's hottest parties will want to let us know what they have planned to see if the world's biggest party girl will want to attend."

The hotel heiress who appeared in reality television show The Simple Life arrives in Sydney on Thursday, the same day that 40 Bondi Blonde finalists will be chosen at Sydney's Hilton Hotel by Mr Singleton and pro-surfer Koby Abberton.

"We only found out she was coming out on Friday of last week ... she arrives from the United States on Thursday morning," Ms O'Neill said.

The actress, now famous for a variety of roles on the big and small screens, last week was named the most popular Google news search for 2006.

She is expected to appear at the Bondi Icebergs Club for the bikini babe judging at 1pm (AEDT) on New Year's Day, and will be based in Sydney until she leaves Australia on January 2.

Mr Singleton secured her services for an undisclosed fee.